The Salvation Army had first exhibited films in February 1897, and almost immediately announced plans to produce films of its own. This did not happen in Britain until 1903, with the establishment of the Salvation Army Cinematograph Department, which was set up as ‘a novel method of influencing the unsaved’ (Wiggins, 1964, 394). Indeed, over the next few years, the Army increasingly looked to exploit film and organise regular film screenings as a way to attract, particularly working-class, audiences to its meetings (Rapp, 1996, 163-4).

By 1906, the Cinematograph Department had produced 74 films. The vast majority of these (53 films) covered the Army’s work in Britain – for example Our Slummers at Work – but there were also eight films produced in Palestine during the founder General Booth’s tour, and thirteen from India. Historian Dean Rapp in analysing the surviving films, notes the ‘elementary’ nature of the productions – in their ‘minimal use’ of editing, titles and emerging camera techniques – but also considers how the Army sought to define itself through its on-screen appearances. He emphasises the prominent role of General Booth as a patriarchal figure within many of the films and argued that the films ‘portray the Army as it proudly viewed itself: hierarchically saluting, drilling, parading, inspecting troops and paying homage to its leaders, while also energetically preaching outdoors, distributing literature and playing music’. The Indian films ‘portray the worldwide scope of the Army’s evangelism’ and were probably, Rapp argues, ‘the first British missionary films produced by a Christian organization’ (Rapp, 1996, 171-173).

The films served to define the Salvation Army and, in exploiting a popular interest in film, also attracted audiences to the meetings. During 1904 a two-hour programme put together by the Cinematograph Department was used for a ‘cinematograph tour’, accompanied by speakers, across Salvationist Halls in England and Scotland. ‘Cinematograph displays’ were also advertised at the Electric Theatre during the Salvation Army’s International Congress in June 1904, while in September 1905 a ‘Cinematograph review’ of General Booth’s tour was held at the Royal Albert Hall (War Cry, 2 September 1905, 16). After 1908, the group’s engagement with cinema shifted. At this point the Army dismantled its Cinematograph Department, as it now joined a nationwide campaign against film immorality, cinema as a social space and film exhibition on Sundays (Rapp, 1996, 179). While the group’s engagement with cinema changed entirely, the function of this engagement did not. The group still sought to exploit a popular interest in cinema, to generate publicity, and define itself as a prominent moral campaigner, not now through film exhibition, but through film discourse.

The Salvation Army had first arrived in India in September 1882 – with a party of just four officers – but by 1904, War Cry was writing of ‘an army of about 50,000 soldiers and adherents’ (War Cry, 28 May 1904, 3). Colonel Bates, auditor-in-general, returned from India after a six-month visit in April 1904 and wrote about his experiences in ‘inspecting almost every phase of our work in the great Indian Empire’ (War Cry, 16 April 1904, 9). He noted the work carried out for ex-prisoners, the establishment of three rescue homes for women and the support given to children, orphaned and destitute as a result of famine. The Army’s broader work in education was also noted. A further report claimed that ‘so great is the lack of schools amongst the native populations of India that the Salvation Army has, in addition to its ordinary Spiritual and Social work, organised an [sic.] Educational work, which already numbers 415 day schools and eleven industrial boarding schools. These are attended by over 11,000 children’ (Social Gazette, 14 May 1904, 1). War Cry further noted that by the summer of 1904 there were 2,080 corps and outposts in India and Ceylon (War Cry, Summer Number 1904, 11).

Finally, this film – and the others depicting Salvation Army work in India – are part of a broader promotion and emphasis on the Army’s work in India during 1904. In March, Major Ewens gave an address on India and Ceylon at Eastleigh, which was accompanied by ‘seventy lantern views’, while in April, ‘interesting scenes of Indian life’ were shown at Fulham (War Cry, 5 March 1904, 6, 23 April 2904, 7). Major Byers ‘in Indian dress, talked on life and work in India’ at Peterborough in May, and Colonel Jeya Kodi ‘related thrilling incidents of work in India’ to an audience at Seaham Harbour (War Cry, 7 May 1904, 7, 14 May 1904, 7). Most notably, in June 1904, Commissioner Higgins, the army’s resident secretary for India, arrived in England as one of 47 representatives from India – including boys and girls from the schools – in order to take part at the Army’s International Congress. Before the Congress, the contingent spoke at Southend-on-Sea, where, according to War Cry, ‘the Commissioner’s Salvation talk, together with the Indians’ bright costumes, quaint music, thrilling testimonies and passionate earnestness, combined to make Southend, although on the banks of the Thames, as glowing and delightful as a scene on the Ganges’ (War Cry, 2 July 1904, 12). The tour continued over the next three months, with the party divided into two contingents, travelling extensively, in particular, across Scotland, and Yorkshire. By September, when they attended a meeting in Luton War Cry reported that ‘inside meetings to date have been attended by nearly fifty thousand people, and the outside crowds everywhere have been enormous’ (War Cry, 17 September 1904, 7).